Kidz in West Street, Buckingham, opened on April 4 and offers penny sweets, jarred sweets and pick-and-mix which appeal to young and old.
Kidz sells a variety of sweets from yesteryear, as well as children's clothes, toys and party items.

Owner Lance Peacock opened the store as he felt that many larger shops tended not to sell traditional sweets and wanted to make them available to a new, young, audience.

Mr Peacock, who is helped by his 16-year-old daughter, Keira, said: "We have been open for two weeks now and on the first day of opening a man came in with his little girl and was trying to explain to her what penny sweets are.

"That is an example of what originally made me start the shop.
"It just gives people some variety. Office people to pensioners have come in and have said it is brilliant and that they can now get the sweets they used to have when they were children."

He added traditional sweet shops were becoming more popular with similar style shops in Bicester and Towcester, and he was willing to stock requested items.

The shop also plans to get involved with local schools by providing sweet stalls for summer fairs and other events.

In Bicester, 32-year-old mother-of-three Emma Davies has launched Sweet Memories in Deans Court.

The shop opened on March 14 and stocks a wide selection of old-fashioned treats.

Mrs Davies was diagnosed with Hodgkins Lymphoma but is now in remission. She wanted to open the shop to help support her family and show how you can still lead a full life while fighting the disease.

Mrs Davies praised her husband Darren, 38, for the care he gave her during her treatment and for taking care of their children Katie, 13, Charlotte, 11, and William, eight.

Mrs Davies said: "I went to see my parents on the Isle of Wight and there was these old-fashioned sweet shops; they were second to none.

"I love sweets myself and thought there was nothing specifically like it in Bicester, I saw a gap in the market and I took it."

In the five weeks the shop has been open, she has enjoyed good trade and is happy to have some regular customers.

She added: "Nothing in the shop costs a fortune and I'm sure people will be able to find a few pence for some comfort food, something that gives them a pick me up even during the recession!"