A GREAT place to visit, dine, stay and shop.
The Buckingham we know and love is all of these things – and now a new scheme is hoping to make sure everyone remembers it.
The Brand Buckingham project hopes to unite residents and businesses to let everyone know what a special place the town is.
The campaign will officially launch tomorrow with the unveiling of a new logo, developed to encapsulate the identity of Buckingham.
There will be traders’ stands outside Waitrose and in the Old Gaol during the town’s Civic Day celebrations explaining more about the project.
Plans are already in place to produce car stickers which people can display so the word about Buckingham is spread far and wide, a dedicated Faecbook page is being set up and there will be a competition to design a new Buckingham postcard to celebrate the launch of the logo. Entry forms for this are available on the stands or at Mooch in West Street.
The winning postcard will be printed and sold in the Old Gaol shop – after being revealed in this newspaper next week.
Funded by Aylesbury Vale District Council, the scheme is run by Buckingham Traders Association (BTA), Buckingham Town Council, Buckingham Business Club, the University of Buckingham and the Buckingham Society.
The project is backed by The Advertiser, and we will be bringing you all the latest news about it, as well as producing our own articles on why Buckingham is so great and a number of giveaways in conjunction with retailers.
The logo was developed by a professional branding company and aims to sum up the idea of the town as a thriving independent retail community with a rich heritage: in other words, ‘Thoroughly Modern Traditional Buckingham’.
BTA member and Mooch owner Catherine Ince said: “We’re hoping people will drop by the stand to say hello and find out how they can help us get the brand out there in really simple ways, from picking up a car sticker, to signing up to our Facebook page.”