Bicester chamber helps independents hit back

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Bicester and District Chamber of Commerce has launched a new series of events to help independent businesses capture more market share.

The new Business Fights Back series is designed to help local independents cope with increased pressure from online trading, changing shopping habits and a shrinking economy.

The series began with a meeting in Bicester’s Littlebury Hotel on Thursday evening last week, which demonstrated how businesses can make best use of tablets, smart phones and other mobile technology to gain an advantage.

Bicester and District Chamber of Commerce president Ben Jackson said the events would help independents in retail, hospitality, service provision, and many other sectors.

He said independents are more flexible than their larger competitors, and can offer greater levels of service to customers and clients.

He added: “These sessions will give you more information about how you can add to the advantage and leverage it.”

On Thursday, guests heard from representatives of Immediasite, a member of the Bicester-based Wednesday Business Club.

The presentation included discussions of mobile marketing methods and ways to integrate marketing for maximum effect.

For more information on the chamber and forthcoming events, email info@bicesterchamber.co.uk or visit www.bicesterchamber.co.uk.

The Wednesday Business Club meets from around 7.15am each week in the Littlebury Hotel.