BRAND Buckingham is set to take to the road.
The project’s logo has been added to new Buckingham Ford courtesy cars.
The vehicles were unveiled at a ceremony attended by Buckingham mayor Mike Smith and Buckingham Ford’s Ian Redding last week.
Brand Buckingham hopes to unite residents and businesses to let everyone know what a special place the town is.
The logo was developed by a professional branding company using funds from Aylesbury Vale District Council. It aims to sum up the idea of the town as a thriving independent retail community with a rich heritage: in other words, ‘Thoroughly Modern Traditional Buckingham’.
The scheme is run by Buckingham Traders Association, Buckingham Town Council, Buckingham Business Club, the University of Buckingham and the Buckingham Society.