New head of corporate sales for historic circuit

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Silverstone Circuits has strengthened its team with the appointment of a new head of corporate sales.

Amanda Macchi, who has worked for a number of international hotel companies, also held the position of Director of Sales and Marketing at The Belfry golf resort from 1991 to 2000, and has been involved in major golf events including the Ryder Cup in 1993, 2002, 2006 and 2010.

The circuit’s conference, events and exhibition facility, the Silverstone Wing, recently marked its second anniversary.

Ms Macchi said: “Silverstone’s award-winning conferencing, exhibition and event facilities are a fantastic proposition for business clients.

“Working with the sales team to build on the venue’s presence in the corporate events sector is an exciting challenge, and I’m relishing the opportunity to continue driving the business forward.”

The Silverstone Wing attracted more than 120 new clients in its first 12 months of operation, including brands such as Apple, Coca-Cola, Red Bull, Sony, Mercedes and Honda.

The venue scooped an Event Award last year.