A NEW shop for the well-dressed baby had its official opening in Buckingham on Saturday.
Mayor of Buckingham Mike Smith cut the ribbon to declare Dandy Lions, a new boutique for babies and children in Cornwall’s Place, officially open.
Dandy Lions is a new venture from Buckingham resident Jo Watson, who said she has had the idea for a few years now.
She said: “Buckingham has a great range of independent shops and my aim is to add to this with something new and exciting.
“There seemed to be a need within the town for somewhere to buy something a little bit different for children and I hope this is what Dandy Lions provides.”
Family and friends pitched in to help get the shop up and running.
And Jo approached up-and-coming graphic designer Henry Goodger, from Thornborough, to help her design the shop’s branding.
Jo said: “I was really pleased to be able to get someone local on board and Henry was great.
He designed the logo, signage, business cards, flyers and gift cards and even laid the signage in place for me.
“He just took care of that side of things fantastically for me and the end result is exactly what I was hoping for.”
Henry said: “Having grown up in the area, I was keen to undertake this project and work with a new local business.
“I think the end result complements Jo’s vision of Dandy Lions and the need for a quality child’s boutique in Buckingham.”
Jo had the idea for the middle to high-end baby goods store a few years ago.
“I thought there was a need for it in Buckingham,” she said.
Dandy Lions opened for business three weeks ago, and Jo said: “It’s going well. I’m really pleased. The response has been fantastic.
“We have been pleased to welcome many people through our doors already, some from quite far out of town, and hope to welcome many more in the future.”
The shop stocks a range of clothes and gifts for babies and children from birth to five years old.
Familiar names include Emile Et Rose, Hatley and Inch Blue, and the shop also stocks a range of Fairtrade and organic goods.