Digital delight for design firm

BDA, Buckingham award-winning ad campaign. From the left,Westley Knight, Barry Cheney and David Knowles.'121113M-B368
BDA, Buckingham award-winning ad campaign. From the left,Westley Knight, Barry Cheney and David Knowles.'121113M-B368

CLEVER use of classic B-movie imagery helped a Buckingham firm win a major digital design award last week.

Buckingham Design Associates won a DADI (The Drum Awards for the Digital Industries) for its Pension Tension digital campaign, which had been commissioned by the British Medical Association (BMA).

Pension Tension – a pop-art styled campaign inspired by ‘50s horror B-movie posters – urged BMA members to react to unwelcome changes to doctors’ pensions.

The award, in the Professional Services Website or Campaign category, recognised bda’s success in presenting a complex subject in an appealing and lively fashion. Managing director of bda, David Knowles, said the firm had also scooped a New Media Age Effectiveness Award in 2010.

He added: “It always means a lot to win an award. We’re competing against large agencies from London and Manchester, so we’re punching above our weight.”

Barry Cheney, who created the Pension Tension artwork, said: “It was a good way of presenting what could be dry information.”