Business Eye: One thing is certain and that is uncertainty

Alex Pratt

Alex Pratt

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If there is one condition business craves, it is a degree of certainty in the underlying economy.

Being able to understand the broad direction of travel has a powerful impact on decisions taken on business investments, new staff, and launching new products.

Since the crash in 2008 we have been living in uncertain times, with the prospect of banks, countries and even the Euro zone collapse a daily discussion on the news. While the impending threat of financial collapse is no longer a daily headline, one has to wonder at the future stability of the USA and Europe, including the UK, with such a huge debt overhang.


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