A campaign reminding football supporters to drink sensibly and stay within the law has been launched.
Alcohol related violence, drink driving and domestic abuse will be the focus for police’s Watch Your Game iniative throughout the tournament which kicks off in Brazil on Thursday.
Throughout June, Thames Valley Police will be conducting drink/drug operations at all times throughout the day and night across and every driver involved in a collision will also be breathalysed as a matter of course.
PC Jon Little said: “The 2014 World Cup is about to start and there are high hopes for the England team.
“Although the tournament is taking place in Brazil, there will be a huge interest and supporters of all nations will be following the tournament over here.
“Thames Valley Police will be putting extra resources in place to help support local policing areas with any increase in incidents related to the football.
“Plans are in place to conduct high visibility patrols in night time economy areas during World Cup matches.
“We are all hoping that people watching the games do so in the celebratory spirit that is intended during the World Cup, but we have all experienced what can happen when alcohol, football and national pride are combined, and we will have resources in place should any issues occur.”
In 2010-11 there were 1.2 million alcohol-related hospital admissions and around 15,000 deaths caused by alcohol.
Alcohol misuse is linked to over half a million recorded crimes.