Recycling bins used by householders in Cherwell district could hold enough waste to fill three and a half Olympic-sized swimming pools.
Cherwell District Council hopes to reap the benefits of a discount scheme to encourage people to buy blue recycling and brown food/garden waste bins which was run in December and January.
The scheme, which saw bin prices reduced to less than cost price at £10, spurred residents on to buy 1,156 new blue bins and 327 brown bins. Councillor Nigel Morris, lead member for clean and green, said: “Not only was this our best winter bin sale, it was also our most successful ever sale of blue bins, with 88 more blue bins sold compared to the summer sale.
“While numerous households have now upgraded from recycling boxes to bins, many used the sale to purchase a second blue bin, doubling the amount of space to help with the overflow of recycling.” According to CDC, six times more bins were sold during the discount period compared to the same period the previous year.
As well as the obvious benefits of recycling, the scheme will also help the council to save money.
For the contents of every blue bin which is recycled, Cherwell is paid £10 per bin per year.
However, the cost of emptying green bins costs the council £36 per bin per year.