Police in south Northants, north Bucks and Oxon are hoping drivers don’t make the same mistake which led to the arrest of 168 people during last year’s drink drive campaign.
Northants and Thames Valley Police forces are gearing up for their annual campaign to prevent motorists getting behind the wheel after one too many festive tipples.
The campaign forms part of a national crackdown by the Association of Chief Police Officers to reduce the number of people killed or injured following accidents involving drivers who are under the influence of drink or drugs.
Ch Insp Henry Parsons, of Roads Policing for Thames Valley Police and Hampshire Constabulary, said: “We are asking the public to be safe rather than sorry.
“Collisions involving alcohol or drugs not only devastate the lives of victims and their families, they also ruin the lives of offenders, who could face a lengthy driving ban or imprisonment.”
According to Department of Transport figures, 280 people were killed in drink drive accidents last year. This represents an increase of 17 per cent on the previous year’s figures and accounts for 16 per cent of the total.
Northants Superintendent Andy Cox said: “This operation is part of Operation Journey – our countywide priority to make Northants’ roads safer.
“I want people to understand the harm drink/drug driving can do and stop and think before getting behind the wheel. I also want people to be aware the consequences are severe and we will not tolerate it.”
Both forces will be using social media to get their message across to younger drivers.
Anyone wanting to report someone who they believe is driving in a way to suggest they are under the influence of drink or drugs can call Drinkwatch 0800 174615 anonymously.