Lewis Hamilton and Nico Rosberg have a new Boss to deal with after their Mercedes Formula One team struck a deal with a luxury fashion brand.
Mercedes AMG Petronas, based in Brackley, will join forces with Hugo Boss from the New Year for the start of a new partnership.
The German brand will be splashed across Hamilton and Rosberg’s Silver Arrows cars from next season as it becomes Mercedes’ official supplier of lifestyle and formal wear clothing.
Boss will also develop a BOSS for Mercedes-Benz Collection to be available twice a year at menswear stores and create high-performance teamwear for use at F1 circuits around the world.
Mercedes-Benz already works with the brand so extending the partnership to the Formula One team was a ‘logical progression’.
Toto Wolff, head of Mercedes-Benz Motorsport, said: “We are delighted to welcome Hugo Boss to our family of team partners, and to further extend the existing partnership with Mercedes-Benz.
“As a team, we are very pleased to have attracted another brand of the stature of Hugo Boss to add to our already extensive and impressive suite of partners.
“Everyone at the team is excited about the prospect of being kitted out by Hugo Boss at the race tracks next season.”
Gerd von Podewils, Hugo Boss senior vice president of global communications, said it is ‘a perfect fit’
He said: “We are pleased to join forces with such a strong partner and look forward to the synergies our partnership will generate down the road.”