TOWIE star turns farmer for the day as part of photoshoot in Northamptonshire

Billie Faiers, the face of Kellogg's Origins campaign, went from glam reality star to farm helper on a Northamptonshire farm.
Billie Faiers, the face of Kellogg's Origins campaign, went from glam reality star to farm helper on a Northamptonshire farm.
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Reallity TV star Billie Faiers donned her wellington boots for a farmyard photoshoot in Northamptonshire as part of a national cereal brand campaign.

The glamour model and regular on the Only Way is Essex, visited West Farm in Towcester as part of a publicity campaign for Kellogg’s ‘Origins’ campaign as the farm grows wheat for the cereal makers.

Miss Faiers was chosen as the face of the campaign, which the company says is about encouraging people to grow their own food and be more aware of where produce comes from.

Kellogg’s spokeswoman Louise Thompson-Davies said: “We’re used to seeing Billie glammed up on The Only Way Is Essex, but on the farm she was a great sport and loved learning about where her food comes from and mucked in with all the farm activities.”

The cereal maker launched the Origins campaign to celebrate how its cereals, including Corn Flakes and Rice Krispies, come from ‘instantly recognisable grains’.

Shoppers can redeem a ‘grow your own’ seed planter kit when they hand over three boxes of cereal.

Billie Faiers, the face of Kellogg's Origins campaign.

Billie Faiers, the face of Kellogg's Origins campaign.

The TOWIE star was photographed planting seeds and feeding a goat.

Miss Faiers said: “I had a great day at the farm away from the hustle and bustle of modern life.”

Billie Faiers, the face of Kellogg's Origins campaign.

Billie Faiers, the face of Kellogg's Origins campaign.

Billie Faiers, the face of Kellogg's Origins campaign.

Billie Faiers, the face of Kellogg's Origins campaign.

Billie Faiers, the face of Kellogg's Origins campaign.

Billie Faiers, the face of Kellogg's Origins campaign.

Billie Faiers, the face of Kellogg's Origins campaign.

Billie Faiers, the face of Kellogg's Origins campaign.