CUSTOMERS in Brackley and Buckingham are being encouraged to cycle to their local supermarket to do their shopping from this week.
Waitrose has introduced special shopping trailers to allow cyclists to transport their shopping home using pedal power.
It is part of a project to encourage shoppers to look at alternative ways of getting to and from the supermarkets.
The trail
ers will be loaned out free for a day to Waitrose and John Lewis Account Cardholders and Partnership Account Cardholders and include large canvas shopping bags.
When a customer registers for the scheme at the shop's Welcome Desk a special bracket will be attached beneath their bicycle saddle, allowing them to clip the trailer on to their bike.
Customers can reserve their trailer before they start to shop and collect it before leaving the branch.
Regional branch manager Paul Foster says: "Waitrose is committed to saving energy and managing environmental issues. We wanted to introduce the cycle scheme here as our customers are so environmentally aware.
"Our recycling facilities get so much use and we have a number of cyclists who are keen to try out this scheme – they'll probably get the food home quicker than most."
Eight branches now have the scheme and there are plans to roll it out to more across the country.
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