A DISPENSING opticians which shunned the high street for an edge of town location is doubling in size.
Three years ago husband and wife team Kevin and Sarah Stone went against traditional wisdom when they launched their lens manufacturing, repair and frame supply and fitting business on the Buckingham Industrial Estate. Between them they have more than 60 years experience in the optical industry.
Spektacle Solutions does not offer eye tests and the couple are taking advantage of rules which say the patient is the owner of a prescription and does not have to purchase lens or frames from the optician who performed the eye test.
After a year long search for the right location the couple opened their second unit on Chaucer Business Park last Friday. The low rents on edge of town locations allows the couple to pass on savings to customers and believe they can offer deals 50 to 65 per cent cheaper than traditional opticians. Mr Stone said the Bicester unit is five times larger than the Buckingham site, and once they assess footfall they expect to employ several new staff members.
He added: “It was a risky strategy for us because we were taking way the captive audience a traditional optician has, where they test your eyes and hand you over to a dispensing optician.”
Mr Stone said as Bicester sets to expand he expects the new store to be even more successful than the first and added: “Certainly this is a quadrupling of our manufacturing space and I think it would be safe to say we are the biggest opticians in Bicester.”
Spektacle Solutions Bicester is in Unit 3, Grenville Road, Bicester. Visit www.spektaclesolutions.com for more information.