Celebrity launch for Imagex store

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A Bicester store is set to become the first former Jessops branch in the country to relaunch as an independent photo retailer on March 1.

The former Jessops branch at 28 Sheep Street is due to beat four other stores around the UK to claim the title.

Former managers Paul Crockett and Robert Peckham, who had worked for Jessops for six years, will reopen the store as an independent retailer called Imagex.

Charlie Ross, a regular customer and an auctioneer on BBC2’s Flog It!, will join Bicester MP Sir Tony Baldry at the launch.

Mr Peckham said: “This store has over twenty years successful history as an independent photographic shop on this same site.

“Many of our long-standing customers remember its former identity as ‘That Camera Place’ for almost 10 years before Jessops took over the business in 2005.”

They say they have had, “incredible levels of support” from their regular customers, as well as “significant financial support” from local investors to make sure the new venture is a success.

The new business owners, who are both family men from Bicester, acknowledge the help they have had from Jessops administrators Price Waterhouse Coopers, who they said had worked hard to ensure the transfer of the property lease went smoothly and quickly.

They also thanked the store’s landlords for supporting the new venture.

The official relaunch and reopening will take place on Friday, March 1, at 11am.