A NEW logo has been launched to promote food and drink produced in Northamptonshire.
The Made in Northamptonshire brand was launched last January, and is marking its first birthday with the launch of a ‘kite mark’ logo.
The logo – a green leaf containing the Northamptonshire rose – can be used on produce, promotional materials, and by shops and restaurants selling Northamptonshire products.
John Evans, who runs the Whittlebury Brewery near Towcester, said: “The logo does just what it needs to – it says Northamptonshire, says local and most importantly says quality.
“I’m just on the verge of re-designing my new promotional material and ale bottle labels, and I shall certainly be very proud to use it.”
The Made in Northamptonshire brand was established by businesswoman Rachel Mallows of The Mallows Company with the support of the Northamptonshire Enterprise Partnership.
She said: “The desire to buy and support local has never been stronger but until now, unless you stared closely at an address on a product’s label, or knew that a restaurant sourced its ingredients locally, you might have no idea where it came from.
“We’re keen that our local food and drink businesses will wear their logo with pride and that it will help to promote them, not just within the county boundary but far and wide.
“We also hope that it will one day be used by some of the county’s other creative sectors to represent the very best that Northamptonshire has to offer.”
Made in Northamptonshire holds quarterly meetings, each hosted by a group member.
Membership is free and is open to anyone from the food and drink sector.
The logo may be also be used free by registered Made in Northamptonshire members, and logo stickers are available to buy.
To become a member and apply for the logo, contact Rachel Mallows on 01933 664437 or email firstname.lastname@example.org.