Medical Detection Dogs has a new celebrity ambassador.
Businesswoman and TV star Deborah Meaden is to become an ambassador to the Great Horwood-based charity.
The successful UK entrepreneur and Dragons’ Den investor, who actively supports a number of environmental charities and initiatives, offered her support to the charity which is pioneering research into the early detection of cancer using the olfactory powers of dogs.
Deborah, who owns three dogs herself, said: “I was delighted when Medical Detection Dogs asked me to be an ambassador for a charity that does such fantastic work.
“Cancer is a terrible disease that one in two of us will now experience personally and all of us will be impacted by through friends and family. If a tumour can be caught early enough, the chances of successfully treating it soar.
“The research by the team at Medical Detection Dogs has the potential to save thousands of lives and millions of pounds for our NHS.
“I am incredibly proud to be associated with them.”
CEO and co-founder of Medical Detection Dogs, Claire Guest said: “We are so thrilled Deborah has agreed to become an ambassador for Medical Detection Dogs.
“Deborah’s involvement will help us to further promote the potential our research has to transform cancer detection in the UK.
“Currently, the UK lags behind our European neighbours in early cancer detection – this is totally unacceptable. This has a significant knock-on effect on cancer survival rates.”