Ambulance service on the shortlist for top PR awards

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A CAMPAIGN by South Central Ambulance Service (SCAS) to prevent nuisance 999 calls has been shortlisted for two awards by the Chartered Institute of Public Relations (CIPR).

The ‘999 Misuse Costs Lives’ campaign has been shortlisted for a CIPR PRide Award in the Healthcare category of both the Wessex and the Thames & Chiltern regions.

SCAS head of PR, Gillian Hodgetts, said: “Reaching the shortlist for these prestigious awards in not one, but two regions, is a huge achievement for our ambulance service and testament to the enthusiasm that our staff had for wanting to produce an impactful viral, that literally has the potential to save lives across the four counties we serve.”

The ‘impactful viral’ – an online video hosted by YouTube – has had more than 65,000 hits to date. The ambulance service also used Twitter to support its campaign.

SCAS covers Buckinghamshire, Oxfordshire and Berkshire.

Winners will be announced at an event in Southampton in September.