University of Buckingham students win £3,000 in technology competition

The three-person Team Bucklers have been named regional winners and are in with a chance of winning the £10,000 grand prize

Wednesday, 5th May 2021, 12:19 pm
Updated Wednesday, 5th May 2021, 12:20 pm
Team Bucklers - Thomas Humphreys, Yoon Cho and Jesper Liedholm

A team from the University of Buckingham have won £3,000 as regional winners in the Keyloop Dealer Tech Competition.

The competition, run by leading automotive technology company Keyloop, sees students from six UK universities develop innovative solutions to solve some of the automotive industry’s biggest challenges.

Team Bucklers, from the University of Buckingham, learned of their regional win in an online ceremony last week.

They will now go on to compete in the national final on May 12, with the chance of winning the £10,000 grand prize.

The three-person Team Bucklers, comprises Yoon Cho, who is studying Computing, Jesper Liedholm, who studying Business Economics, and Thomas Humphreys, who is studying Computer Science.

The student teams were tasked with developing a technology product idea to help car dealers transition their business amidst today’s tech trends, the impact of Covid-19, and modern consumer demands.

The competition began in October 2020 and, since then, 18 successful proposals progressed to the ‘idea development phase’, during which students built out their proposals into product ideas, with the help of a mentor from Keyloop. The successful ideas have incorporated technology to develop and improve areas such as dealer to customer engagement, the purchase journey for sales and servicing, data tools for dealership staff, and car ownership and connectivity.

Over the course of four judging days during April, each team had 20 minutes to present their ideas to a panel of three judges. The winning teams will present their ideas once more in the grand final on May 12, and the national winner will be selected by the judging panel.

Team Bucklers' idea was for a driving analysis tool that builds a consumer profile based on how he/she uses the car. This can then identify any issues or risks with the car, predict when they may buy their next car and recommend a model.

Team member Thomas Humphreys said: "It has been an exciting journey working together to solve real-world problems in the automotive industry.

"We are thrilled to have competed in Keyloop’s Dealer Tech Competition and look forward to applying these skills in our careers."

Find out more about the competition here