Buckinghamshire’s director of public health has welcomed the government’s announcement that it is minded to introduce regulations to bring in plain packaging of tobacco products, subject to a short consultation.
Dr Jane O’Grady said:“This is definitely a positive move in reducing the harm caused by tobacco.
“Smoking kills around 600 people in Bucks every year, but in addition many smokers end up suffering long term debilitating illnesses such as emphysema or stroke.
“To stop the harm caused by smoking we need to both help current smokers to quit and reduce the number of new smokers entering the market.
“We know that the vast majority of smokers want to quit and we also know that two thirds of smokers become addicted before they are 18.
“In Bucks it is estimated that more than 1,000 children between the ages of 11 and 15 years are regular smokers and approximately 3,500 children try smoking each year.
“As a nation therefore we should consider every effective measure we can to stop children taking up smoking in the first place, and the evidence shows that plain packaging is a good move in that direction.”