Staff at a nationwide chain of stores will be turning heads as they show support for a charity’s awareness campaign.
On Friday, March 27, staff at QD stores will sport colourful hats and crazy headgear for Brain Tumour Research’s major charity event of the year, Wear A Hat Day.
The QD Stores Group, a longterm supporter of the Padbury-based charity, is urging staff to turn up for work wearing a hat of their choice, or of their own design – the more eyecatching and bizarre the better.
One lucky member of staff will also get to wear the coveted Wear A Hat Day plush top hat, as modelled by Aylesbury store manager Sean Ayers, pictured with his team.
Even QD’s fleet of delivery vehicles will be decked out with a custom-made car hat, pictured with the team at QD’s distribution centre in Snetterton, Norfolk.
Now in its sixth year, the aim of Wear A Hat Day is to increase public awareness of Brain Tumour Research’s tireless campaign to raise funds for life-saving research into the causes and treatment of brain tumours.
As an employer of a high number of young staff, many of whom are parents, we are especially keen to help Brain Tumour Research achieve their goal, as this is a cancer that disproportionally affects the younger age group.Tracey Robinson, QD merchandising and marketing assistant.
Brain tumours kill more children and adults under the age of 40 than any other cancer, yet just one per cent of the national spend on cancer research is allocated to brain tumour research.
Each of QD’s 26 high street stores, as well as its nine Cherry Lane Garden Centres, nine ThingMeBobs outlets and the group’s Lathams of Potter Heigham on the Norfolk Broads, is committed to raising funds for Brain Tumour Research.
On Wear a Hat Day, customers are invited to join in, make a donation in store, or buy one of the charity’s colourful hat pin badges or wristbands which have been specially designed for the event.
More information about the charity’s work is available at www.braintumourresearch.org and on Facebook and Twitter.