Town tops digital table

Googles Head of UK policy Theo Bertram hands over a Google eTown award to Towcester MP Andrea Leadsom.
Googles Head of UK policy Theo Bertram hands over a Google eTown award to Towcester MP Andrea Leadsom.
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With business done over the internet set to take on a greater role in the UK’s economic growth, a survey has shown Towcester is one of those towns leading the way.

On Friday, Google announced Towcester was fifth in a table of UK towns making the most of e-commerce.

In the table Towcester was below Stratford Upon Avon, Edinburgh, Richmond in London and Stanstead, but beat places like Bournemouth and Belfast.

The Google eTown Awards, first presented in 2011, were created to recognise towns whose businesses were most actively embracing the internet. According to The Boston Consulting Group, companies with an online presence grow four to eight times faster than companies not on the internet.

Boston also predicts the internet’s 7.2 per cent contribution to GDP will grow to 10 per cent by 2015.

South Northants MP Andrea Leadsom was presented with the award by Theo Bertram from Google this week.

Mrs Leadsom said she hopes the award will encourage other businesses to make the most out of the internet and added: “I am incredibly proud of Towcester’s Google eTown award and am delighted to represent an area that has truly embraced the internet to help their local businesses to flourish.

“The internet is going to play a key role in Towcester’s economic growth, helping local businesses and entrepreneurs thrive, and contributing overall to the wider British economy.”

Dr Nicola Morrow featured in the Advertiser and Review’s Business Weekly section last week after her business MumStuff won a Mumpreneur UK Gold Website Award.

She said: “As a small business in Towcester our website is our ‘sales window’ - creating our presence within the market place and allowing us to compete with larger operators.”

Google worked with Ipsos Mori to provide a snap shot of economic activity across 1,500 towns for the awards.